[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.excello.sk\/ako-vam-dokaze-pomoct-optimalizacia-pre-vyhladavace\/#Article","mainEntityOfPage":"https:\/\/www.excello.sk\/ako-vam-dokaze-pomoct-optimalizacia-pre-vyhladavace\/","headline":"Ako v\u00e1m dok\u00e1\u017ee pom\u00f4c\u0165 optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de?","name":"Ako v\u00e1m dok\u00e1\u017ee pom\u00f4c\u0165 optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de?","description":"Optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de dok\u00e1\u017ee zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webu v\u010faka tomu, \u017ee ho efekt\u00edvne zvidite\u013en\u00ed v organick\u00fdch v\u00fdsledkoch vyh\u013ead\u00e1va\u010dov, ak\u00fdm je napr\u00edklad Google. Z tak\u00e9hoto vy\u0161\u0161ieho a lep\u0161ie vidite\u013en\u00e9ho umiestnenia sa d\u00e1 n\u00e1sledne \u0165a\u017ei\u0165 dlhodobo a dokonca aj dlh\u00e9 mesiace po skon\u010den\u00ed seo. V\u010faka tak\u00e9muto zvidite\u013eneniu, ale aj konkr\u00e9tnym postupom optimaliz\u00e1cie sa dok\u00e1\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 internetovej […]","datePublished":"2020-11-28","dateModified":"2024-01-30","author":{"@type":"Person","@id":"https:\/\/www.excello.sk\/author\/#Person","name":"","url":"https:\/\/www.excello.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"excello.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.excello.sk\/wp-content\/uploads\/kl%C3%A1vesnica,%20seo.jpg","url":"https:\/\/www.excello.sk\/wp-content\/uploads\/kl%C3%A1vesnica,%20seo.jpg","height":0,"width":0},"url":"https:\/\/www.excello.sk\/ako-vam-dokaze-pomoct-optimalizacia-pre-vyhladavace\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=zXb2eZvV5aM#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=zXb2eZvV5aM","name":"Rozdi\u0301l mezi SEO a PPC","description":"Jak\u00fd je z\u00e1kladn\u00ed rozd\u00edl mezi SEO a PPC, a kter\u00fd z t\u011bchto dvou byste m\u011bli zvolit pro Va\u0161e reklamn\u00ed kampan\u011b a firemn\u00ed podnik\u00e1n\u00ed ?\n\nKombinujte je!\n\nSledujte n\u00e1s tak\u00e9 na Instagramu, kde se pravideln\u011b d\u011bl\u00edme o kr\u00e1tk\u00e9 tipy na zlep\u0161en\u00ed web\u016f a digit\u00e1ln\u00edho marketingu: https:\/\/www.instagram.com\/iniziocz\/ \n\n\u010ct\u011bte n\u00e1\u0161 blog:\nhttp:\/\/blog.inizio.cz\/ \n\nPokud pot\u0159ebujete poradit s Va\u0161\u00edm marketingem nebo webem, domluvte si s n\u00e1m nez\u00e1vaznou konzultaci:\nhttps:\/\/www.inizio.cz\/domluvit-konzultaci.html","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/zXb2eZvV5aM\/default.jpg","https:\/\/i.ytimg.com\/vi\/zXb2eZvV5aM\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/zXb2eZvV5aM\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/zXb2eZvV5aM\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/zXb2eZvV5aM\/maxresdefault.jpg"],"uploadDate":"2019-07-18T06:57:54+00:00","duration":"PT4M41S","embedUrl":"https:\/\/www.youtube.com\/embed\/zXb2eZvV5aM","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCuLAzxsZnQOEpwOG-tjnmgQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCuLAzxsZnQOEpwOG-tjnmgQ","name":"Honza z Inizia","description":"Zakladatel skupiny Inizio.cz, autor, investor. Z\u00edskejte 250milonov\u00fd framework zde\ud83d\udc47","logo":{"url":"https:\/\/yt3.ggpht.com\/EJOxiPAuPVRGaNCG6qTP6N86N1xquZH7cuWqa6yc1BDvC3dA6pTXKAE549NGuRSnGRAy2VJzttY=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=zXb2eZvV5aM#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=zXb2eZvV5aM#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=zXb2eZvV5aM&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=zXb2eZvV5aM#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":2018}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=zXb2eZvV5aM#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":41}]},"about":["Firmy"],"wordCount":388,"articleBody":"        Optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de dok\u00e1\u017ee zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webu v\u010faka tomu, \u017ee ho efekt\u00edvne zvidite\u013en\u00ed v organick\u00fdch v\u00fdsledkoch vyh\u013ead\u00e1va\u010dov, ak\u00fdm je napr\u00edklad Google. Z tak\u00e9hoto vy\u0161\u0161ieho a lep\u0161ie vidite\u013en\u00e9ho umiestnenia sa d\u00e1 n\u00e1sledne \u0165a\u017ei\u0165 dlhodobo a dokonca aj dlh\u00e9 mesiace po skon\u010den\u00ed seo. V\u010faka tak\u00e9muto zvidite\u013eneniu, ale aj konkr\u00e9tnym postupom optimaliz\u00e1cie sa dok\u00e1\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 internetovej str\u00e1nky, na ktorej zas n\u00e1sledne vznikne viac vykonan\u00fdch konverzi\u00ed.Ale pekne postupne. V stru\u010dnosti to povedzme tak, \u017ee hlavn\u00fdm cie\u013eom Search Engine Optimization je dosiahnu\u0165 pre v\u00e1\u0161 web lep\u0161ie postavenie v organick\u00fdch v\u00fdsledkoch, ktor\u00e9 sa teda dosiahne prirodzene, ovplyv\u0148ovan\u00edm vn\u00fatorn\u00fdch a vonkaj\u0161\u00edch faktorov. Nevrav\u00edme o z\u00edskan\u00ed platenej poz\u00edcie \u010di o typickej reklame, ale sk\u00f4r o prepracovanom postupe, ktor\u00fd v\u0161ak dok\u00e1\u017ee zaru\u010di\u0165 dlhodobej\u0161\u00ed efekt.https:\/\/youtu.be\/zXb2eZvV5aMJe to postupn\u00e1 pr\u00e1ca s r\u00f4znymi n\u00e1strojmi ako napr\u00edklad s copywritingom, p\u00edsan\u00edm reklamn\u00fdch a PR \u010dl\u00e1nkov, ale aj s budovan\u00edm sp\u00e4tn\u00fdch odkazov. Je potrebn\u00e9 pozrie\u0165 sa tie\u017e na vn\u00fatorn\u00fd obsahov\u00fd a technick\u00fd stav zveren\u00e9ho webu.Viacer\u00e9 \u00fakony, ktor\u00fdm ide predov\u0161etk\u00fdm o to, aby tento web \u010do najlep\u0161ie plnil krit\u00e9ri\u00e1 vyh\u013ead\u00e1va\u010dov. A pre\u010do na tom z\u00e1le\u017e\u00ed? Preto\u017ee ak sa tieto vlastnosti nastavia do po\u017eadovanej l\u00ednie, va\u0161a internetov\u00e1 str\u00e1nka bude zaraden\u00e1 na vy\u0161\u0161iu poz\u00edciu vo v\u00fdsledkoch. To znamen\u00e1, \u017ee ju s najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou objavia mnoh\u00ed potenci\u00e1lni z\u00e1ujemcovia.N\u00e1jdu ju na z\u00e1klade svojich h\u013eadan\u00fdch slov a v\u00fdrazov. Je tu sympaticky vysok\u00e1 \u0161anca na zisk nov\u00fdch z\u00e1kazn\u00edkov. A dokonca t\u00fdch z cielenej skupiny, \u010do sa s najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou radi zaoberaj\u00fa tematikou, produktmi alebo slu\u017ebami, ktor\u00e9 im dok\u00e1\u017ee poskytn\u00fa\u0165 va\u0161a str\u00e1nka. Konkr\u00e9tne jej obsah, ponuka a kvalitn\u00e9 u\u017e\u00edvate\u013esk\u00e9 prostredie.Viacer\u00e9 spomenut\u00e9 postupy sa z\u00e1rove\u0148 postaraj\u00fa o lep\u0161iu propag\u00e1ciu va\u0161ej podnikate\u013eskej zna\u010dky.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako v\u00e1m dok\u00e1\u017ee pom\u00f4c\u0165 optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de?","item":"https:\/\/www.excello.sk\/ako-vam-dokaze-pomoct-optimalizacia-pre-vyhladavace\/#breadcrumbitem"}]}]